2014年5月14日星期三

[Easter Break] 2014-4-24 Barbour Outdoor Campaign and Magazine Advertorial Design

Magazine advertorial. Find a magazine model online then use my Barbour poster in the magazine.

Cover the original content.



Fill all the frame with Barbour photos. 



As well as the tea product's shoots and interior pictures. 



I used my photo shoot in the outdoor promotion by simply adjusting them into appropriate places. (Metro and shopping mall.)






And I also design an invitation card and label to echo the campaign, they would also used in the exhibition. I used my own photo shoot of floral paper and adjusting the colour and contrast to make sure it looks fresh. 








[Easter Break] 2014-4-20 Barbour Look Book London Shoot

After the 1st set shoots, my tutor said the photo is not focus on the products enough, and the landscape was too large scale as well as the model's face is not clear enough. As a result, I am going to re-do my shooting in London with more professional model and photographer. And the location I chose is Holland Park in London, where has an oriental garden and eastern plants.

On the way to Holland Park, fortunately the weather that day was wonderful.




And as the tutor said I need a wider range of clothes, then I bought several pieces on barbour.com which style are causal and young with different colour themes.



Me, my photographer and model do the makeup and style in the park. A wheat colour skin and nude lip are perfectly suit the brand image. 









And the hair should be look smooth and straight.



After finishing the look, we started to take photos in different places.














The oriental garden with a wonderful screen inspired us. 










We also found oriental plants like Bamboo in the garden, and I use that photo with bamboo as my tea house in-store promotion.










As I came back to Preston, I started to due with the photo we took in London. Since we prepared reflector when we shot so most of our pictures are with nice outcome originally. Which means I only have to adjust the contrast and focus on model's skin. 






After adding logos on the pictures, I printed a look book for the concept store.