2014年5月14日星期三

[Before Interim Crits] 2014-3-16 Shopping Bags

In order to echo the store concept of natural feeling, a recyclable brown paper shopping bag should be used in store when people purchase. In the campaign plan, in the first two weeks after the store launched, a special design of shopping bag could be helpful to enhance the customer attention.
Here are some inspiration about the bag and the dry flowers that I want to put on the bags.
As far as I am concerned, I found a paper shopping bag model from the internet, then open it in photoshop to illustrate its main shape and outlook. After that, I used my own photo to fill the shopping bag, which is a special textile hard brown paper which bought in Granthams shop.






After finishing the main body, I want to add some dry flower onto the bag surface to increase raw feeling. At the beginning, I was thinking of get some dry flower in the market then take some original photo, but I have been told that very few dry flower in our town. Then I just selected some pics on Pinterest of dry flowers and branches and cut them out and adjusted them into appropriate size in front of the bag. 
So I totally drew four bags using lavender, branches, carnation and tulip. And this shopping bag will be used in the first two weeks to celebrate the shop open. 






When I am showing these bags to tutor, she said the outcomes are not so professional, she wants some models look more realistic. Then I looked up the website she recommended but unfortunately I can’t find any appropriate shopping bag models. Then I have to do that myself, I tried to search a brown paper shopping bag without logos on that as well as the outfit must be clear and professional. So, I am going to use this bag below to finish my design. 

Firstly, I added Barbour Cityscape’s logo onto the bag surface. Put it to the bottom.



Secondly, I picked up some dry flowers on the internet, trying to put them onto the bag in appropriate place and adjust the flower’s size to make sure they look realistic.












I totally chose four different kinds of flowers which with nice colours and outlook.
Here are the final shopping bags design.







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