The main idea of my campaign is in-store environment, which
means in-store design is the most important part of the final campaign. The idea
of mine is creating a natural feeling store with comfortable tea house inside
the shop which can provide consumer a best place for shopping and relaxing. In
this way, I found there are lots of good practices in retail spaces, like Gant, Tom Tailor and Replay.
These shops are making good use of plants and nature elements to decorate the store to make the environment full of enjoyment and
fresh feeling. Especially in their flagship store, the display are so amazing
that inspired me so much in doing Barbour’s interior things.
In here, we can see the entire retail places above are creative
and all the plants accompanied with the products appropriately which could definitely
enhance customer experience. From all the pictures, I am thinking about decorating
the store with raw material and green things that creating a feeling in the
wild natural landscape.
This is the model I built in Sketchup. In this stage, I am
just choosing different materials include bricks, wood and stones, as well as plants to see whether it is suitable for
Barbour’s concept.
没有评论:
发表评论