2014年5月14日星期三

[Before Interim Crits] 2014-3-14 Barbour Flagship store logos


The concept store name is called Barbour city mystery tube, which means the shop would like a tube that can offer the consumer a feeling of escaping to a natural place even they are in the central city. In this way, I combined Barbour's original logo with a small title of the shop. The fonts will not be changed and the color of the logo would be still black and white since I think it will be better to keep its simple logo style as shown below.
 
Expect for the store logo, I also create a special logo for the tearoom department. It's called Barbour secret tea house and its appearance will be the same as the store logo. Then, because the brand would be launched in China, for doing a favor for Chinese customer to help them remember the brand easily, I also create a Chinese name for Barbour which called 拜舶(bai bo) and the logos in Chinese.
 
1.Barbour Tea House English version
2. Barbour Tea House Chinese version

3.Barbour store logo Chinese version
4. Barbour store logo English version

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