[Before Interim Crits] 2014-3-13 Photo shoots for Barbour tearoom stuff

As mentioned in the report, a tiny Chinese style tea room will be inserted into the retail place. I was planning to create a menu for the tea we offered. 

And the tea room should be feeling warm, friendly, authentic Chinese and high class.

Firstly, I bought some Chinese tea in Mystery Tea House in Preston centre in order to do some photo shoots in home.

I also bought some carpet paper in Granthams to be the background of my photo shoot.  

After preparing the stuff, I started to find some inspiration online to see how other people do product’s shoot. Then I found the pictures below which let me make a decision.  A simple and clear shooting is necessary since it can make the product look high class and suit the brand concept. 

After doing my research, I began to take some photo for my products. Here are the original photo I got.

When I first finished the shoot, I started to adjust the pictures in Photoshop to make it look like a menu. I cropped the picture to make it more focus on tea’s detail, and then adjust the contrast and colour to make it more clear and vivid. After doing the adjustment, I am going to add some words on the menu to explain different kinds of tea as well as using Chinese tea name to engage Chinese customers. 

Finally, I did 5 different kinds of tea and a print adverts of the tea room.

[Before Interim Crits] 2014-3-14 Barbour Flagship store logos

The concept store name is called Barbour city mystery tube, which means the shop would like a tube that can offer the consumer a feeling of escaping to a natural place even they are in the central city. In this way, I combined Barbour's original logo with a small title of the shop. The fonts will not be changed and the color of the logo would be still black and white since I think it will be better to keep its simple logo style as shown below.

 

Expect for the store logo, I also create a special logo for the tearoom department. It's called Barbour secret tea house and its appearance will be the same as the store logo. Then, because the brand would be launched in China, for doing a favor for Chinese customer to help them remember the brand easily, I also create a Chinese name for Barbour which called 拜舶(bai bo) and the logos in Chinese.

 

1.Barbour Tea House English version

2. Barbour Tea House Chinese version

3.Barbour store logo Chinese version

4. Barbour store logo English version

[Before Interim Crits] 2014-3-14 Photo shoots 1st set

After preparing all the things needed in shooting, we went to Avenham Park in a sunny day and focus on beautiful landscape and model's face. We took 500 photos that day and here are some pieces.

After selecting pictures, I chose those photos with nice backgrounds as well as appropriate poses. and the pictures showing below, is the original one.

In order to find the right feeling, I tried different models, but I found it is hard to have a Chinese model in Preston although I tried several websites to seek models. So, the only thing I can do is create the feeling first, then find professional model. In this way, I can make sure I could have something to show to make tutors understand my concept in interim crits. The pictures below shows different models with different weather conditions as well as different colour themes. But all of them are expressing natural, casual feelings.

And through this, I really think I should find professional models instead of friends around me because it would make the shooting longer and the outcome will be less satisfied. So in some extents, using pro model will be more time saving.

Then, with some many photos, I have to adjust the brightness, contrast, colour, and layers. If necessary, I will add some filter to create consistent style.

Finished all the adjustment, I am going to add the brand name and logo into the poster to make sure the outdoor campaign look professional. The fonts should be simple and clear with the smart logo at the bottom.